Eliminate the middle man

This is a post that was drafted months ago but never published.   Seems appropriate now more than ever so we’re going to release it into the world.Something about this post title makes me think of some discount warehouse liquidator.  “We’ve eliminated the middle man and passed on the savings to you!”  But the truth is, that there are times when a middle man is nothing but destructive to a relationship and everybody gains by their removal.Facebook is the ultimate middle man.They tax the creators to reach their followers.  Boost!They only show content that leads to stronger performance with their advertisers.Instagram is the same now.  I know we all wish it wasn’t, but it is.There are really only two parties that matter.  The writer and the reader.  A middle man always has dubious plans because they provide limited value.  Particularly on the open web.RSS had this right years ago.  I realize, technically speaking, RSS platforms like ours are in the middle.  The difference is that we’re replaceable.  It’s not a private network and people come to us from other platforms all the time and vice versa.  It’s healthy.So why did we all leave to the private network and entrust the middle man?  It’s because services like Facebook always start out as free and easy.  They are just here to help connect you to your friends.  For free.  No ads even… isn’t this great?

Eliminate the middle man

This is a post that was drafted months ago but never published.   Seems appropriate now more than ever so we’re going to release it into the world.


Something about this post title makes me think of some discount warehouse liquidator.  “We’ve eliminated the middle man and passed on the savings to you!”  But the truth is, that there are times when a middle man is nothing but destructive to a relationship and everybody gains by their removal.

Facebook is the ultimate middle man.

  • They tax the creators to reach their followers.  Boost!
  • They only show content that leads to stronger performance with their advertisers.

Instagram is the same now.  I know we all wish it wasn’t, but it is.

There are really only two parties that matter.  The writer and the reader.  A middle man always has dubious plans because they provide limited value.  Particularly on the open web.

RSS had this right years ago.  I realize, technically speaking, RSS platforms like ours are in the middle.  The difference is that we’re replaceable.  It’s not a private network and people come to us from other platforms all the time and vice versa.  It’s healthy.

So why did we all leave to the private network and entrust the middle man?  It’s because services like Facebook always start out as free and easy.  They are just here to help connect you to your friends.  For free.  No ads even… isn’t this great?

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